What Channels Are Best For Small Business Advertising?
Three things come quickly to mind when you’re faced with small business advertising:
- You know that it’s necessary if you want to succeed
- You don’t have a super-sized budget to do it
- Where do you look for the best results for your investment?
So what’s the answer? Well for starters, outbound adverts such as print convert at just 1.7%, whereas inbound advertising converts at an impressive 14.6% which clearly indicates the route we need to be going down. In light of this, let’s take a look at a few of the top ways to effectively implement small business advertising, without having to break the bank to do so.
Nowadays, if you want your business and products/ services to be found on Facebook, you will need to pay for it, as organic posts have a reduced reach. But luckily for us, Facebook advertising is affordable and accessible. With complete flexibility to how much, or how little you spend, you can now also aim each and every advert to the profiles who fit your ideal customer demographic. This handy tool means that every ad you pay for ends up in the right place, and none of your precious pennies are wasted on anyone who doesn’t fit the bill.
Email marketing is free to implement, and if you have an existing email list you should be using it to generate further income. It is between 5 and 10 times more expensive to acquire a new customer than it is to upsell to an existing one, so don’t neglect your faithful customers! Give your email list a heads up on upcoming sales, new products and promotions, or perhaps offer something exclusive to them to reward their loyalty.
Local Online Ads
An economical way to go about small business advertising and generate local leads is by advertising on local business directories and sites that get a lot of traffic. Do a little bit of research and focus on the areas closest to you where your ideal customers live. Also ensure your Google+ business information is up to date to show up in local search results.
Similar to Facebook ads, it is relatively inexpensive to run a small business advertising campaign on Twitter. You can select your target audience and your desired post promoting your business will appear in potentially interested parties Twitter feed, and these should prove pretty successful.
If your product or service is visual, consider using Instagram posts with overlayed text and accompanied with plenty of highly searched and relevant hashtags. Your photos then have the possibility to be seen by thousands of users, so remember to include links to your main website so this advertising attention can be converted into leads and customers.
Find Out More
If you would like to know more about implementing PPC or paid advertising on various social platforms as part of your small business advertising scheme, why not speak to one of WOW Local‘s expert advisers first? The initial consultation is completely free and we can suggest, based on your business specifically, which are the best avenues for you to utilise. For more information simply visit www.wowlocalmarketing.co.uk or give us a call today on 0208 419 8422.