Why You Absolutely Need A Content Marketing Calendar
One of the key aspects of companies that excel with content marketing is that they all, without fail, have a content marketing plan, which in turn includes a content marketing calendar. Content marketing has developed into a many-headed hydra, and each one requires lots of care and attention. A proper calendar will help you to keep on top of it all.
Keeping tabs on all the many platforms on which you publish, overseeing production, holding people accountable, and not least, executing a coherent strategy makes proceeding without a content marketing calendar downright foolhardy. So let’s take a look at how you can develop a workable content marketing calendar and strategy that works best for you.
Does it Suit Your Company?
Whether you are a small team, one man band or large company with multiple departments, you should have a content marketing calendar.
Regardless of size, you will need to have a person dedicated to ensuring the overall plan is working and advancing, and that other people, if there are any, are being held accountable. This ensures that there is a common vision and goals that all team members and pieces of content are working towards. Having more than one calendar is asking for trouble as it can lead to a whole world of confusion.
Primarily, you want to be able to execute an overall strategy, and to have it segmented across several calendars is counter-productive, as some departments drop the ball and others thrive, accountability and promotion will be the casualties here.
What Should You Use For A Content Marketing Calendar?
Most of the time, and for most people, a simple, customised spreadsheet will be perfectly suitable for the task. There are other forms of collaborative software out there if you want more automation, but a simple spreadsheet is sufficient to keep you and your team organised and focused.
You can always progress to a more complex system later down the line, but start with the most simple solution first, and see how it works for you.
Once your content marketing calendar is up and running, you should be able to churn out lots of great and strategic content that your prospects and customers will love. But how do you get them to see it?
For a detailed strategy for getting lots more traffic to your content, download our free guide How to Increase Traffic By 30% in the Blink of an Eye by simply clicking here.
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