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Developing Value On A Shoestring Marketing Budget

shoestring budget marketing

shoestring budget marketing

Running a small business can use up a lot of your capital. Quite often we’re not left with much excess cash flow for marketing, which can feel like a pretty dire situation to be in. Nonetheless, there are ways around this particular hurdle. There are online marketing applications which allow you to get much more for your money’s worth. Take a look below to find out how to do successful budget marketing:

Establish Shareable Content

The fundamental premise is to get your content to go viral. Whilst going viral may not be easy, it is not impossible. In order to have any chance of going viral your content needs to be shareable, if you have shareable content which contains some of the following features, then there’s every possibility that your content will go viral and your business could see a huge uplift.

  • Social Currency
  • Emotion
  • Triggers and Calls to Action
  • Practical Value
  • Stories

Think Outside Facebook

Using the option to have your ads sponsored on Facebook is a sure fire way to help move your content towards going viral, however you can use Twitter in the exact same way free of charge! For the best results you should use both, however considering this is how to be savvy with your marketing budget, we recommend having a look at Twitter.                                                              

Try to discover individuals on Twitter, take the time to retweet others and it’s imperative you reply to every tweet you receive. Twitter is full of market influencers whatever your niche and these are the people you should base some focus on. Tag these people when you are sharing your targeted content, and it will increase your chances of a thought leader retweeting your stuff! It’s usually a smart idea to test run a piece of content on Facebook to gauge its shareability before going to the big dogs.

Think Outside the Social Media Box Altogether

Although Facebook, Twitter, Instagram and all other ocial networks are obviously incredibly powerful applications, it is essential to break away from these and broaden your horizons. Sites like Reddit and StumbleUpon can also drive lots of traffic, sometimes even more for the right piece of content, than the typical social media giants.

By using social media and creating great content, you can make even the tiniest marketing budget do wonders. Affordable doesn’t always equal lower quality, so embrace the free digital sphere and get your business noticed!

For more easy budget marketing tactics that can hugely increase your online traffic figures, why not take a look at the free guide we’ve put together. Jam packed with tips and pointers, you can get your business creating a buzz in no time. Simply click on the button below to download your free copy now.

Traffic Generation Free Ebook

For more information, or to speak to one of our friendly experts, give us a call today on 0208 419 8422 or alternatively, drop us a message on and someone will get back to you as soon as possible. Good luck!

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Lottie Bays
Lottie Bays

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