Driving The Right Kind Of Targeted Traffic To Your Pages
You’ve likely heard it or even said it a million times, “I can’t get enough traffic!”
We hear you. The reality is there are literally hundreds of ways to generate traffic to your pages. However, whether or not this traffic does you any good is another question entirely.
What is really needed is targeted traffic from your specific audience. If you’re simply trying to get the most visitors you can, you’re missing the boat here. You need to be advertising and visible where your particular audience spend their time on line, so you can appeal directly to them.
So before you embark on traffic generating tactics and spending money, ask yourself these questions…
Just Who Is My Audience?
You need to know this to do the best job you can in focusing your energies in the right place. Targeted traffic is the way to get more customers.
Where Do They Go Online?
Knowing where your audience congregates is essential intelligence you need to have. This may be on a particular social network, industry forum or any other popular site. Advertising anywhere else is like shooting in the dark. Target the right areas and your pages will generate targeted traffic.
What Tools Will I Use?
One of the fastest and best ways to gather information about your targeted traffic audience is through Facebook’s Audience Insights. It’s free if you have an ads account (also free to set up!) Another method, although not strictly a tool, is to ask your existing customer base, who can give lots of actionable insights.
Okay, Now What?
Once you have asked these questions and gathered all the relevant data, you have to decide what targeted traffic method will work best for your given audience, rather than using scattergun tactics.
This could be Facebook ads, promoted posts on LinkedIn, promoted Tweets, Pinterest or Google AdWords. You could also launch a new content marketing campaign aimed at securing search rankings for your keywords. Or maybe even a video marketing initiative.
Whatever method it ends up being, or whichever combination, the point is to make sure you have targeted your audience as best you can before you begin to market. It’s all about getting the best return on investment you can, and the more specific you can be, the better (and cheaper!)
One of the best starting points for finding out how and where to target your traffic generation strategy is by defining which search terms people are using most to find products and services like yours.
To help out, we’ve put together a presentation that can walk you through the steps of conducting really targeted keyword research, and these are the phrases you want to focus getting traffic to. Simply click the button below to download it for free!