Learn How To Be More Engaging With Your Facebook Business Page
Almost anyone you talk to these days regarding Facebook laments on the subject of getting people more engaged on their Facebook business page. Often they will turn to software for pumping up their Likes to get more traction, when in truth, a strategy based on sound, simple tactics will do more for them than they ever could have imagined.
Fortunately, there are some easy ways to set yourself up for encouraging more engagement on your page, and they aren’t all that difficult to implement. Let’s take a look at a few of these…
Use Memorable Visuals
From your cover photo to the imagery you use in posts, make an effort to employ original, sharable choices. Strive to make every image one you would share yourself if you saw it.
Use Call To Actions In Your Cover Photo
A recently available addition to your Facebook arsenal is the ability to add one of 7 different calls to action into your cover image. This is easy for people to spot, and can be useful to encourage engagements and users to take further action from your business page to your website.
Optimise Your Business Page
Take full advantage of the opportunity to fully optimise your page description and your ‘About’ section. Include links to other sites you own, as well as other social channels such as YouTube, Twitter and LinkedIn. Make sure they know who you are and where to find you!
Publishing infrequently is asking for mediocrity. If you’re not interested enough to come around every day, odds are no one else will be either. People are far less likely to engage with your content if they aren’t well acquainted with your brand, which only comes from regularly posting great, useful content. Show up, and when you find a post that gets a good response, consider giving it a boost in promotion with a paid ad.
If there are questions, comments or inquiries made by your followers, make sure that you respond to every single one, and promptly. Don’t ever leave people in the lurch when they have made an effort to interact with your brand. Giving them feedback as soon as you can tells them that you are listening and encourages them to visit your page again and again.
Doing these simple tasks can set you up for an engaging page that will keep visitors returning over and over to see what else you have to share. The more you engage, the most frequently your posts will appear in people’s newsfeeds, and this traction will help you to create a snowballing effect.
Engagement Means Traffic
The more people engaging with content on your Facebook business page, the more people will also take a look at your website where you can gain traction and gently nudge them towards the point of being sales ready. For more ideas on how to increase the traffic to your pages and website, have a read of our free resource Increase Your Website Traffic By 30% In The Blink Of An Eye. Simply click on the button below.
For more information, get in touch with us at WOW Local Marketing on 0208 419 8422 or send us a message on firstname.lastname@example.org.