How To Scale Your Content With A One Person Team
One of the scariest scenarios a lot of small businesses and independent marketers face is the reality that content marketing is an essential element of a modern online business.
It’s difficult enough when you have a team of writers and marketers dedicated to crafting and publishing content around the many platforms that make up the content marketing universe, but to be tasked to accomplish this all on your own is a truly daunting prospect.
Now that we’ve got some serious anxiety worked up, let me assure you there is a way to scale your content without going crazy and never sleeping again! It will require a bit of organisation and planning, but let’s dive right in and show you what you need to do.
This tool can help you in loads of ways. By planning out at least 6 months ahead, you can easily work with product launches, marketing events and more. This could be as basic as a spreadsheet, as long as its organised and easy to follow, and there are numerous samples available to look at on the web.
Don’t forget to take advantage of content curation, where you publish valuable pieces you find on the internet to your audience as well, (attributing them of course!) Make sure this also entails offering your own insights and takeaways from the content too. This is an excellent way to build your own authority in Google’s eyes, and it takes a LOT less time to accomplish!
There really is no need to do it all by yourself. You can outsource the creation of content, especially if it is something you are not so familiar with but would still like to use. (Infographics, anyone?) This of course is an added expense, but it could be well worth it, allowing you to churn out more content in less time.
Your amazing, favourite blog post might also make a great video, slideshow, infographic or podcast. Don’t limit yourself here, as different types of content attract different people. Using the same content in a different way will not only save you lots of time but will help you find lots of new readers, visitors and links coming your way.
Don’t think that when a piece is published, you’re done. A big part of the effectiveness of content marketing lies in spreading the word, and when you send out new content, let the world know via your social media channels, and even paid promotion if it’s worth it to you.
Tackling the task of scaling your content by yourself can indeed be scary, but it can be done and managed easily with a little bit of planning, organisation and strategy.
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