Offline Marketing Ideas For Local Businesses
Even with online technology providing numerous marketing methods, you most likely still see leaflets coming through your letterbox and on local community boards. This is because, whatever you think of classic marketing, printed material can still be effective on a local level, so check out these few offline marketing ideas.
A simple flier, for instance, is usually printed at a low cost and spread around any local targeted area. It should also be noted that business cards are yet another type of printed marketing material that work wonders. In fact, for every 2000 business cards given out, a company’s sales raise 2.5%. Point being: this type of print, works.
Develop Press Releases
Not everything that happens in your business is necessarily newsworthy, but some events will definitely qualify. Are you offering a discount for a particular group of people? Are you having a sale to celebrate expanding? Local journalists may think it warrants a spot in the newspaper. Even better, local newspapers will frequently publish these stories on their website.
Engage In Guerrilla Marketing
Guerrilla marketing is an unconventional method for marketing your business. The trick is to be a little different, outlandish or think outside the box so people will take notice. Try tactics like leaving a branded pen at your local bank or even work with multi-coloured Post-It notes to make a mural. Anything that gets people to pay attention can be powerful.
There is no question that marketing and advertising has moved mostly over to digital media, but that does not mean you can’t gain some traction from older techniques. Provided that you get people’s attention, anything can be a successful marketing tool, regardless of the platform, so get thinking!
More Marketing Tactics
For more ideas for marketing tactics, both on and offline, why not take a look at some of our free resources? We’ve got lots of tips from traffic generation all the way to closing sales, there’s bound to be something you find useful! Simply click on the button below to take a look at our free downloads!
For more information or to speak to a member of our WOW Local team, give us a call on 0208 419 8422 or send us a message on firstname.lastname@example.org.