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How to Promote Your Business With Instagram Marketing

instagram marketingInstagram has seen a storm of popularity over recent months and has become one of the biggest social networking platforms online today. This has opened up a ripe opportunity for small business Instagram marketing.

Instagram, as a highly visual social platform has a relatively young demographic, so if your target market lies with people under the age of 30, Instagram could be a winning platform for your business. You also have to consider whether image heavy social posts are a good fit for your company. If there are plenty of things you can add a filter to and make visually exciting and interesting, you are likely to have a lot of success.

If your business fits into this niche, here are our 5 top tips you will need for Instagram marketing success.

  1. Use Videos

    This is a relatively new feature for Instagram and is similar to Vine in that each video is limited to 15 seconds of footage. This is great as you can include exciting snippets of your products being used in context or even of your lovely team in the office to make your brand more personable. Without the need for time consuming scripts and editing. Video marketing is becoming more and more popular so don’t miss out on the Instagram marketing opportunity that comes with this craze!

  2. Use Lots of Hashtags

    Unlike Twitter, where using too many hashtags can decrease engagement, Instagram is all for piling on the keywords, so load them up! I would advise trying to stay beneath 15 but that is ample to include lots of search terms people might be using to come across products such as yours and gain plenty of exposure.

  3. Engage

    Your Instagram marketing campaign should not solely focus on posting pretty pictures of your business, office and products. Although these are integral, it is important to build up your following, exposure and reputation. A great and easy way to do this is by commenting on other peoples photos. These comments encourage others to do the same to you and provide you with an opportunity to post links back to relevant pages on your website or blog.

  4. Don’t Post Incessantly

    When it comes to Instagram, less is more. Do not try to fill up the feed of your followers as this can become aggravating and too ‘selly’. It can also be detrimental when trying to build your brand online as it can make your brand look less special if your account is over-saturated. Spend a little longer getting an interesting angle and perfecting your filter choice and post a few times a week with your best content.

  5. Optimise Your Profile

    Like all other social networks, you will need to make sure your business profile is complete with any information your prospective customers may want or need. Include a link to your website in your biography section, include your logo in your profile image and link back to relevant pages of your site or blog in the caption for each image you post.

Follow Other Brands

Finding and following related brands is a must for Instagram marketing. You can do this using tools such as ‘Iconosquare’ or simply by searching for relevant hashtags that are complimentary to your business, products or services. This will help to build up your network and credibility, and could even be the root of some beneficial business relationships. It will also expose you to a wider audience of social viewers who show an interest in the photos posted by other brands.

Instagram Marketing Can Drive Traffic To Your Website

Instagram marketing opens up a whole host of opportunities to promote your website and drive traffic to it. Using trending hashtags to gain heaps of exposure, you can include links to relevant web pages on your own photos, and comments on others. If you would like to know in more detail how to get your traffic on the rise, have a quick read of our free guide How to Increase Traffic By 30% in the Blink of an Eye. Simply click here to download!

For more information, visit www.wowlocalmarketing.co.uk or give us a call today on 0208 419 8422.

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Jan Willis
Local Marketing Specialist
She’s a a business transformation specialist and SEO geek and she’s worked with some of the biggest consulting companies in the world. When she’s not strategizing and plotting world domination you’ll find her in the bat cave cooking up new traffic generation recipes.
Jan Willis
She’s a a business transformation specialist and SEO geek and she’s worked with some of the biggest consulting companies in the world. When she’s not strategizing and plotting world domination you’ll find her in the bat cave cooking up new traffic generation recipes.

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