3 Tips For Social Media Management In Small Businesses
The key here is to get started and not to fear the unknown. The medium of social media changes daily, and you need a certain ability to roll with that and keep up social media management. But bear in mind, most of the time the changes are there to help you, so embrace change!
So let us take a look at a few ways we can get you started with social media management in your small business.
- Lay out a social media strategy
Right from the outset, you need to decide on a realistic goal for your social media strategy. This will make everything you do grounded, more achievable and a real target for team members to keep in mind as you pursue it.
Whether you intend to generate leads, engage with prospects or advertise, lay this out and then look at all the possible social platforms that could work best for you. While not all of them will be a good fit, there are plenty to choose from.
- Eliminate the bad fits
There is no sense trying to use a platform if the demographic and content shared there is of no use to you or your audience. Pinterest, for example has an 80% female user demographic, which is great if they fit your target prospect, but potentially useless if not. Define your ideal buyer persona and do some research into where they spend their time online. Also look into which platforms share similar content. Focus your social media efforts on just a few of the best sites for much better results than shooting in the dark.
- Be consistent
No matter how well you choose the sites to focus on, and how thorough and thought out your strategy is, none of this matter if you just post twice a month and leave it at that. You have to consistently provide value and access to your company. Once you have your plan, go all out on the execution!
The thing with social media is that it will only work if you are devoted to consistently providing value and engaging with people regularly. Anything less will be sniffed out as a feeble effort to grab some cheap traffic and leads, as opposed to trying to engage meaningfully with your audience.
Doing these three things will lay the groundwork for a solid social media management initiative for your small business. It’s not all that difficult, it just takes a bit of time and dedication to the cause. But when the cause means the possibility for lots more business, this shouldn’t be too laborious. All that is then left to do is energise and engage your audience. Good luck!
For more information or to speak to one of our social media and marketing consultants, give us a call at WOW Local Marketing today on 0208 419 8422 or drop us an email on email@example.com.